Learn how identifying your target market can help you make decisions to grow, expand, and meet the needs of your customers, while also discovering how the Ohio University Small Business Development Center can provide your business no-cost, customized, and confidential assistance in a variety of areas. The SBDC has access to data research applications that are often too costly for business owners to use themselves. You'll learn how the SBDC can use these tools to identify your ideal customer demographics at no cost to you.